Located in downtown Los Angeles, CRYPTO.COM ARENA is a cultural institution as the home of the Lakers, Kings, Clippers, and Sparks franchises. The 20,000 seat capacity venue hosts over 250 events annually, with almost 4 million guests visiting. It’s the only venue that is shared by more than one NBA team.

Challenge
CRYPTO.COM ARENA (formerly Staples Centre) needed a system that would allow the box office to provide detailed, accurate sold and hold maps for shows already on sale so that promoters could make more informed pricing and marketing decisions. They also needed a price planning tool to make more informed decisions about scaling the house.

Solution
TixTrack Pro was the solution they needed, providing intuitive visual sold and hold reporting. TixTrack Pro’s scaling tools allowed them to provide visualizations of potential pricing scenarios to maximize gross ticket revenue.

TixTrack also worked with the ticketing provider to set up an API to allow for the data to be updated automatically multiple times per day. The TixTrack Pro deployment saved an incredible amount of time and proved to be an invaluable tool for inventory management and revenue optimization.