TICKETING AT MUSEUM OF SCIENCE AND INDUSTRY, CHICAGO
The Customer
The Museum of Science and Industry, Chicago—one of the largest science museums in the world—is home to more than 400,000 square feet of hands-on exhibits designed to spark scientific inquiry and creativity. Opened during 1933’s Century of Progress in a building from 1893’s Colombian Exposition, MSI is the place where generations have been coming to see what’s next.
Challenge
With general admission, several timed-entry add-on experiences, a large number of on-site visitors including CityPASS holders, and over 350,000 children from school groups annually, MSI is a complex ticketing operation. MSI developed extensive in-house software to handle all of the ticketing needs the primary ticketing system (Galaxy) could not manage. The resulting solution was brittle, limited and costly to manage. The Museum needed a ticketing platform that could handle current and future ticketing needs and integrate seamlessly with CRM, accounting packages, and donor management software.
Solution
MSI and TixTrack worked together to understand MSI’s complex ticketing and membership needs and tailor a solution utilizing their Ticketure platform to meet them all. Utilizing a custom web sales flow, Ticketure enables the Museum’s guests to book multiple timed-entry experiences during their visit, purchase and instantly use a membership. Onsite, the sophisticated mobile POS-based platform empowers Museum staff to scan and sell to guests and members at access control and at each exhibit entry.